GHI — TV commercial
A TV commercial for GHI, the Geneva weekly newspaper.
The reference paper, with 141,000 readers across employment area 11 (Geneva and the district of Nyon)
Widest circle of readers: 244,000
Local reporting, often exclusive or ahead of the daily press
Closeness to its readers, an irreverent tone, commitment and no mincing of words have made it the local “Canard enchaîné”
Classified ads placed mostly by private individuals, refreshed weekly in the paper and daily online
Wednesday and Thursday: letterbox delivery
17,900 copies distributed every week in trams and street boxes
Print run: 265,000 copies
This film was shot in the studio with actors, to stand for the different readerships of the paper.
Our teams built the script with the communications agency Felix. The artwork was adapted to the client’s identity, and particular care went into the music and sound to set the tone of the commercial.