GF Machining Solutions Virtual Showroom
GF Machining Solutions, a builder of advanced machine tools for industry, trusted us to produce a virtual showroom unlike any other. Available on the web and working on desktop, tablet and mobile, this virtual showroom lets people discover their products and services immediately, completely and enjoyably.
A showroom you visit from a browser
Our agency, expert in video, 3D and interactive development, brought its craft to bear on this virtual space. We worked with the client to adapt every one of their machines into 3D. The aim was to stage them in a “virtual trade show”. From the 3D modeling to the user interface, from defining the interactions to handling compatibility across every device, each stage was carried out meticulously.
Every machine modeled, every spec sheet reachable
The world of the showroom takes visitors into the heart of GF Machining Solutions’ expertise. Each machine, set in its own environment, is presented down to the last detail. All of it reflects the degree of innovation and precision the company brings to manufacturing.
The interactivity of the site, with its 360-degree view and its smooth tour, lets users move around freely. Working closely with the agency Gardeners, we built detailed information sheets for each machine. The clickable sheets give a technical overview and the specifications, which makes GFMS’s flagship products easier to understand.
With this virtual showroom, GF Machining Solutions lets its customers and partners discover and interact with its products in a way they never could before.
The virtual showroom, for products you don’t move
A machine tool doesn’t travel to the trade show: it weighs tonnes, it is tied up in production, and its customer is on the other side of the world. The virtual showroom goes in its place, on desktop, tablet and mobile.
Produced for GF Machining Solutions, alongside the agency Gardeners for the product sheets. A 360-degree view, and a tour you walk freely.

