Immersive 360° video

At Bluevista we are always looking for new ways to make the viewer’s experience more interactive and more involving. With that in mind, we equipped ourselves with a 360° filming rig as early as 2013.

Published on February 1, 2014
Where it started

Six GoPros, and one picture rebuilt in 4K

That first rig held six GoPro 3+ Black Edition, each able to film in 2.7K. Together they gave a 360° picture rebuilt at 4K. A new way of watching a film, genuinely at the heart of the action, had become possible. From then on the viewer chooses where to look — with a mouse on a computer, a finger on a phone or tablet, or through a virtual reality headset.

Enough explaining — here is our 360 / VR showreel:

Today

An 8K camera, and up to 12K in stills

All that was only the beginning. Bluevista now has newer cameras such as the Insta360, at 8K, and up to 12K in stills.

What it makes possible

From a flyover to the heart of the orchestra

The uses are without limit: discovering a tourist area from the sky, a virtual visit of a place, or scenes written specifically for 360° so you can slip into the middle of an orchestra, or of a crowd in full voice.

See extracts from our 360 work here.

As for the 360° projects we have run, a picture says it better than words — so here is a sample of what we have made these past months:

Immersive 360° video
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Immersive 360° video
Immersive 360° video
Immersive 360° video
2 min 01
Immersive 360° video
1 min 38
Projects of the same kind

360° video, put to work for a project

A 360° camera does not make a film. What decides it is what the viewer is asked to do with their freedom to look: search, choose, find their bearings.

For Fibois AURA, it meant walking through a timber industry. For Yves Rocher, a production site. For Pisten Bully, the cab of a snow groomer at work. Three places you cannot visit, and three different reasons to show them whole.

Our virtual reality and 360 projects
Immersive 360° video | Bluevista