Printemps: new identity - event video report
The film we made for the rebranding of Printemps in Lyon.
For Printemps in Lyon, Bluevista produced a demonstration bringing forward the look and the spirit of the brand, through a recap film following the event.
As part of this project, we had already designed and produced a mapping that played on the façade. We then ran the projection itself alongside GL Events, to give the best possible technical service. The aim was to make the most of the Haussmann-era building the store sits in, right in the historic heart of Lyon.
The graphic language was worked out with the client, for a result that is lively, colourful and true to the new spirit of Printemps.