Printemps: projection mapping
The film we made for the rebranding of Printemps in Lyon.
Printemps in Lyon asked Bluevista to produce a demonstration. Bluevista brought forward the look and the spirit of Printemps through a mapping built around the change of brand.
As part of this project, we had already designed and produced the mapping that played on the façade. We then ran the projection itself alongside GL Events, to give the best possible technical service. The aim was to make the most of the Haussmann-era building the store sits in, right in the historic heart of Lyon.
The graphic language was worked out with the client, for a result that is lively, colourful and true to the new spirit of Printemps.